Wednesday, 4 March 2015

Womanomics


Its 7.30am, the office is quiet, it’s a golden time for getting things done, so I’m cracking through the emails, planning my day and getting on with the more urgent tasks, not to mention enjoying a coffee in peace!

I’ve been up for at least 2 hours having spent the last 30 minutes of my precious sleep time being hit in the face by a small soft bunny as my daughter demands I kiss it.  For some reason (insert random word here) today began at 5am for her and it was not at all unreasonable at this time to demand we read a book and then go downstairs to play with duplo (yep - she’s an engineer in the making of course!).

So, why do I still feel that I’m never going to get everything done that I want to do today?  I’ve had a golden opportunity to get in early and crack on, ahead of the traffic, ahead of my colleagues and I’ve got the rest of my day clear and free of meetings, the old me would be seriously happy about a day like this!

But that’s just it, when I’m at work and the day isn’t back-to-back, I’m stressing about the million-and-one things that never get done at home, but when I’m at home I’m worrying about how long I can continue to fit my working week into 3 days and have any career ambitions at the same time.

I’ve read article after article on “having it all” and they all basically say the same thing, as a working mum you really can’t…. oh no, wait, actually, you can.… but there’s a catch - you will feel guilty all the time and will most probably have to work outside your comfort zone (according to Sheryl Sandberg)…. in fact if it were easy, there wouldn’t be book after book being published that try to teach women how to help themselves when it comes to work.

So how should a mum who has recently returned to the working world interpret the flood of information out there on how to be a working mum? And what is this “womanomics” thing anyway?

“Womanomics” is on the JWT future 100 Trends and Change list for 2015.  It was used by journalists Claire Shipman and Katty Kay in their book “Womenomics: Write Your Own Rules for Success” 2009 and during 2014, became much more recognised, used by the FT when discussing increasing women in the workforce across the Muslim world and Golmans Sachs’ Kathy Matsui and Japan's Prime Minister Shinzo Abe suggested that it’s part of the solution to getting the Japanese economy moving again.... But what is this golden bullet, why is it suddenly the right answer for everyone?

I think JWT have nailed it – it’s the word “Balance” and specifically selecting Arianna Huffington’s book Thrive, over Sheryl Sandberg’s “Lean In”, which considers what is it that we actually want?  Family life is a juggling act however you play it, does this mean we all have to feel guilty?  No, not really, in fact, next time I’m up at 5am being hit in the face with a soft toy, I will remember that perhaps all I really want is balance and that I am privileged to be in a position that allows be to enjoy my time both at home and at work!